Wednesday, June 15, 2011

Et Tu, Supot.PH?

.:A Su’ Epilogue…:.


A couple of days ago, I wrote about the hilarious but unfortunate implications of running a website called su’ (Accent for clarity. LOL.), expressing my bemusement over the whole thing and wondering if they actually knew what they were doing when they bought that domain name.

Then just yesterday, someone I have zero common friends with invited me to Facebook, and in one of those rare times, I actually went and accepted the invitation. He didn’t take too long before he introduced himself to me, though. This is how that innnnteresting conversation panned out…

So far, so good.

So the guy just complimented me on my blog, and naturally, I thanked him for it, since hey, I’ve been doing this stuff for almost nine years already, and every tiny bit of recognition I get is a tiny bit that I totally appreciate.

In any case, it seemed like it was no big deal, right? Suddenly, his initial praises for my blog turned reeeealllly awkward, when…

Did I mention this was reeeealllly awkward?

If you were in my shoes, I dare you to not feel that he was being sarcastic or passive-aggressive when he said he "enjoyed" reading what I had to say about his site, considering how I wasn't very flattering of their name choice.

Now, I’ve mercilessly criticized Willie Revillame, and was fully prepared to be sued and sent to jail if it came to that over my statements. I did the same with Manny Pacquiao, and anyone who follows my writing on the POC knows I probably ingratiated myself to GMA, P Noy, Chiz Escudero, Herbert Bautista, Nick Perlas, and a host of other powerful people, if they ever bothered reading what I had to say about them.

And really, that’s fine. If (knock on wood) I died or went to jail for the sake of my strong beliefs on these various matters, then at least, I paid the price for a worthy cause.

So paranoid old me didn’t want to suffer the indignity of being sued over a joke I made, especially since I never even went for the joke and only implied it. That would've totally sucked.

I was kinda surprised, because it seemed like a huge disconnect between telling me my blog is interesting, and then being informed that the person I’m speaking to is the owner of the site I’ve been poking fun at just the other day.

So regaining my senses, I replied to him.


Thing is, the head of su’ isn’t just a good sport, he’s actually pretty clever, when you think about it. It’s obvious now that he knew what he was getting into when he bought the domain, and if you asked him what he was thinking, it was exactly the same thing we all are now: it could be misunderstood, and open to a lot of uncut jokes. Which translates to instant buzz about their fledgling site. Which can only be a good thing for them, even if their name sounds funny. I pretty much realized that the fact I joked about his website was exactly the desired effect of picking the domain name!

Because really, if they’re pushing a good product, a funny name could only make them even more memorable and not take anything away from the quality of their services at all.

Do I take back what I said about the unfortunate implications of naming your site su’ Obviously not. Those implications still stand, and I’m sure I’m not the first person to notice it, since even the CEO himself knew it from the get-go. Before he said goodbye to me on Facebook, he even squeezed in a “Go Team Supot” battlecry, which I actually chuckled at aloud, because it seemed so self-aware, coming from him.

But do I now realize that it was all part of the plan because it was all about getting people to talk about them? Absolutely, and I obviously fell for it hook, line, and sinker. Remind me to interview you guys next time to get the full story behind the site, because right now, the fridge logic of the whole thing is only beginning to sink in.

Well played, su’ Well played. 


Brand Conscious said...

Oh yeah, this is just like Chevy (Chevrolet) selling a car called Nova in Latin America and that famous Gretchen Barretto Ad talking about her tutchang (nose hair in Pilipino). I'm not sure if this is a case of too much foreskin and very little foresight... I guess time will tell. One thing for sure, you won't see me advertising a superior product on a website that implies immaturity/ lack of experience.

Brand Conscious said...

Well, looks like Supot.PH eventually lived up to its name...

Internal Server Error

The server encountered an internal error or misconfiguration and was unable to complete your request.

Please contact the server administrator, and inform them of the time the error occurred, and anything you might have done that may have caused the error.

More information about this error may be available in the server error log.

Additionally, a 500 Internal Server Error error was encountered while trying to use an ErrorDocument to handle the request.